5 Mistakes to Avoid When Sending Out Corporate Gifts
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Corporate gifts are an excellent opportunity to impress clients and employees. Make sure you avoid common mistakes that can complicate the process
Whether you are celebrating a holiday or a business milestone, you’ll want to give a corporate gift that will truly be remembered. However, it is important to ensure that you avoid simple mistakes that can cost you and your business valuable time and money. Additionally, these simple mistakes could backfire and make leave a negative impression. Let’s take a look at five common mistakes to avoid when sending out corporate gifts.
1). Not budgeting
No matter what you do in your business, budgeting is critical. Therefore, you need to set a budget before you start the corporate gifting process. Begin by creating a list of recipients. From there, you can estimate how much you’d like to spend per person and your budget should be set. Also, bear in mind the delivery cost per unit if you are having corporate gifts shipped overseas or during the Holiday season.
2). Not using a private label company
Corporate gifting is also an opportunity to create a positive impression on your business or brand, Therefore, you need to make sure that you use a private label company that can properly brand your gift and makes your business or brand look good in the process.
3). Not setting a schedule
Scheduling is critical because you will have to take into account what gifts are available and shipping times. For instance, if you are sending out gifts during the Holiday season, inventory can run low and shipping can be delayed. Try to give yourself at least 20-30 days to plan your corporate gifts and make sure you get them shipped at least five business days before your target date.
4). Not knowing what the recipient can use
You don’t want to send golf gloves to someone who doesn’t know a driver from a putter. Therefore, you won’t want to send gifts that the recipient can use and appreciate. For instance, just about everyone loves tasty desserts or delectable sauces. Consider gifts that are almost universal in popularity to avoid any disappointment.
5). Not creating a proper note with the gift
Some people receive gifts and have no idea who sent them. This can be an enormous wasted opportunity. Additionally, a proper note can enhance the gifting experience. Your note should be personalized and brief to make a positive impression. Be sure to address the individual by name so the note feels more personal and keep the overall note at 50 words or less. Here is an example:
Dear Ms. Mertinick,
The team at ABC Brands wishes you and yours a Happy and Healthy Holiday season. It has been a pleasure to work with you and your marketing team this past year. We look forward to working with you in 2023.
-The Team at ABC Brands
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