How Much Should You Budget For Corporate Gifts?

Discover the right budget which allows you to make a memorable impression on your corporate gift recipients 

Looking to send out corporate gift packages that will stand out? Make sure you set the right budget so you can hit a home run with your recipients. Let’s take a look at how you can determine and set a budget for your next round of corporate gifts. 

How many recipients 

First, you will need to determine how many recipients will receive a gift. It is a good idea to leave yourself a 10% error margin in case there are additional people who should get a gift. For instance, if you create a list of 50 recipients, leave some room to get gifts for five more people. This will help prevent any budget squeeze in the future. 

Type of gift 

Next, you will want to determine the type of gift that you would like to send. Try to avoid gifts associated with hobbies since people have very different interests. For instance, some people are into tennis while others have never played the sport. One interest that just about every person shares is a love of food. At Terra Americana, we offer a unique fare of unique foods, sauces, and seasonings that make for memorable gift packages. 

Consider unit price

Now you will want to consider how much you would like to spend on each gift. Some of your VIP recipients may require a higher per-unit cost while other gifts can have a lower cost per unit. It may be a smart idea to set up two or three tiers of gifts. The top tier can be reserved for VIP recipients while the second tier is reserved for executives and the final tier can be reserved for support staff. 

Packaging and shipping

Also factor in the cost of packaging and shipping. You will want to make sure that the gifts are delivered in an attractive package and that all gifts are received on time. During the holiday season, you will want to dedicate a little more of your budget to shipping to ensure prompt delivery times. 

Professional personalization

Finally, you will want to personalize each gift. Since the objective of corporate gifting is to create a positive impression, be sure to thank the recipient for a specific achievement or contribution to your business. As an example, if you are sending a gift to an employee, single out a project they worked on during the year to make the gift feel more personal. Here is an example:

Dear Sally,

Thank you for your excellent graphic design work on the IBM pitch this year. You are a valued member of the team. We wish you and your family all the best for the Holiday season.

Truly yours, 

ABC Advertising 

Terra Americana provides personalized corporate gifting with competitive pricing 

At Terra Americana, we create curated gift boxes that make a one-of-a-kind impression. Our collection includes a premium selection of baking, bread, condiment, breakfast, sauces, desserts, and more. All gift boxes can be personalized to your specifications. Contact us to learn more about our corporate gifting packages.