Westfield's Epic Antique Treasure Hunt: Seven Stops Celebrating History, Including The Mercantile at Crane Pond
FOR IMMEDIATE RELEASE
January 30, 2026
WESTFIELD'S EPIC ANTIQUE TREASURE HUNT: PIONEER VALLEY'S QUINTESSENTIAL DESTINATION FOR VINTAGE EXPLORATION
Westfield, MA—Historic downtown Westfield has become the Pioneer Valley's quintessential destination for treasure hunters, antique collectors, and lovers of all things vintage. An epic exploration awaits along Elm Street and beyond, where seven unique shops offer a thrilling journey through the past—culminating at THE MILL AT CRANE POND, where vintage treasures meet mission-driven culinary discovery.
"We're in the business of reclaiming history," says Dan Cook, Chief Treasure Hunter at Elm Brook Farm. "Whether it's a vintage piece that survived generations or a spice blend that preserves culinary heritage, we're honored to be part of this incredible community of collectors and storytellers. Westfield has become a true treasure trove where every corner holds a story and every piece whispers of the past."
The Westfield Treasure Hunt Map: Seven Historic Stops Where the Past Comes Alive
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Eclectic Finds at The Bismarck
– 16 Union Avenue
Begin your journey at this hidden gem brimming with eclectic antiquities and curiosities from bygone eras.
Hours: Wednesday - Saturday, 11am - 4pm -
– 24 N Elm Street
Trek northward to discover this whimsical trove of vintage treasures that transport visitors back in time.
Hours: Thursday - Sunday, 12pm - 6pm -
IN THE ATTIC ANTIQUES & COLLECTABLES
– 248 Elm Street
Continue to where the scent of history lingers among carefully curated antique wares—each piece with a story waiting to be rediscovered.
Hours: Thursday - Sunday, 11am - 5pm -
– 48 Elm Street
A true time capsule overflowing with vintage finds and collectibles guaranteed to captivate even the most seasoned collectors.
Hours: Wednesday 11am - 5pm, Thursday 9am - 5pm, Friday 11am - 5pm, Saturday 11am - 2pm -
– 30 Elm Street
A haven for art enthusiasts and antique connoisseurs where aesthetics meet history.
Hours: Wednesday - Friday 11am - 7pm, Saturday 11am - 5pm, Sunday 11am - 4pm -
– 66-68 S Broad Street
Venture south to discover this impressive collection, both online at pearlcityantiques.com and in person.
Hours: By Appointment -
The Mill at Crane Pond – 77 Mill Street
Complete your epic quest at this remarkable final destination featuring two distinct experiences:-
Parking Lot #1 - Unit #011, (below the Kirby Productions Sign)
A funky, eclectic vibe with unexpected finds and unique treasures.
Hours: Wednesday - Saturday, 11am - 4pm -
F Entrance #114, (around back of building, up the ramp)
The crown jewel of your treasure hunt.
Hours: Thursday & Friday 9am-6:30pm, Saturday 11am-5pm, Sunday 1pm-5pm
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The Mercantile: Where Two Treasure Hunts Converge
The Mercantile at Crane Pond brings together two sister companies under one roof—creating a unique destination where culinary exploration meets historical preservation:
ELM BROOK FARM VINTAGE TREASURES:
- Carefully curated antiques from estates, barns, and forgotten corners of New England
- One-of-a-kind pieces restored with an eye for authenticity and craftsmanship
- Furniture, décor, and historical items with stories waiting to be continued
TERRA AMERICANA'S MISSION-DRIVEN FOODS:
- Specialty spice blends and artisanal products
- Curated subscription boxes (Whisk & Whimsy and Epicurean Explorer)
- Global culinary traditions celebrating cultural diversity
- 1% for the Planet® partnership supporting community impact
"The Mercantile is where these stories converge," explains Cook. "Find a century-old farmhouse table and the perfect artisanal ingredients to gather around it. This unique space blends vintage discovery with modern culinary exploration—where historical preservation meets mission-driven food culture."
Venture Beyond Westfield's Borders
For the truly adventurous treasure hunter, extend your expedition to these remarkable destinations:
TO THE EAST - West Springfield
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STANLEY'S VINTAGE FINDS
683 Westfield Street, West Springfield, MA
Hours: Tuesday - Friday: 11am - 5:30pm, Saturday: 10am - 2pm, Sunday: 11am - 3pm
TO THE SOUTH - Southwick
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YELLOW BEAR MARKET
642 College Highway, Southwick, MA
Hours: Wednesday - Sunday, 10am - 5pm -
RE-INSPIRED
365 College Highway, Southwick, MA
Hours: Thursday - Saturday, 11am - 5pm
Community Impact
The Vital Role of Shopping Local: When you explore Westfield's Antique Trail, you're not just finding treasures—you're revitalizing a community and supporting sustainable practices. Each purchase at these independent shops creates profound ripple effects:
Economic Vitality: Every dollar spent at these local antique shops recirculates in the Westfield economy at a rate 3-4 times higher than money spent at chain retailers. These businesses employ local residents, pay local taxes, and often source services from neighboring businesses.
Environmental Sustainability: Antique shopping is perhaps the original form of recycling. By giving historical items new homes, these shops divert tons of potential waste from landfills annually while reducing demand for new manufacturing. The vintage industry preserves craftsmanship from eras when items were built to last generations.
Cultural Preservation: Westfield's antique dealers serve as unofficial historians, preserving artifacts that tell the story of our shared heritage. These shops rescue and protect pieces of Pioneer Valley history that might otherwise be lost to time.
Community Character: The unique personality of each shop contributes to Westfield's distinctive downtown charm. Unlike cookie-cutter retail experiences, these businesses create an authentic sense of place that attracts visitors from across New England.
Plan Your Westfield Treasure Hunt
Media Contact: press@terra-americana.com
