Westfield's Epic Antique Treasure Hunt: Seven Stops Celebrating History, Including The Mercantile at Crane Pond
FOR IMMEDIATE RELEASE
January 29, 2026
Westfield, MA—Historic downtown Westfield has become a destination for treasure hunters, antique collectors, and lovers of all things vintage. An epic exploration awaits along Elm Street and beyond, where seven unique shops offer a thrilling journey through the past—culminating at The Mercantile at Crane Pond, where vintage treasures meet mission-driven culinary discovery.
"Every great treasure hunt tells a story," said Dan Cook, Chief Treasure Hunter at Elm Brook Farm. "Whether it's a vintage piece that survived generations or a spice blend that preserves culinary heritage, we're in the business of reclaiming history. Westfield has become a true treasure trove, and we're honored to be part of this incredible community of collectors and storytellers."
The Westfield Treasure Hunt Map:
1. The Bismarck – 16 Union Avenue
Eclectic antiquities and curiosities from bygone eras await in this hidden gem.
Hours: Wednesday - Saturday, 11am - 4pm
2. MJ's Nostalgic Knickknacks – 24 N Elm Street
A whimsical trove of vintage treasures that transport visitors back in time.
Hours: Thursday - Sunday, 12pm - 6pm
3. In The Attic Antiques and Collectables – 248 Elm Street
Where the scent of history lingers amidst carefully curated antique wares.
Hours: Thursday - Sunday, 11am - 5pm
4. Blended Vintage Marketplace – 48 Elm Street
A true time capsule overflowing with vintage finds and collectibles.
Hours: Wednesday 11am - 5pm, Thursday 9am - 5pm, Friday 11am - 5pm, Saturday 11am - 2pm
5. Elm Art and Antiques – 30 Elm Street
A haven for art enthusiasts and antique connoisseurs alike.
Hours: Wednesday - Friday 11am - 7pm, Saturday 11am - 5pm, Sunday 11am - 4pm
6. Pearl City Antiques – 66-68 S Broad Street
Impressive collection both online at pearlcityantiques.com and in person.
Hours: By Appointment
7. The Mercantile at Crane Pond – 77 Mill Street, F Entrance #114
The final destination where vintage meets mission-driven modern culinary exploration.
Hours: Thursday & Friday 9am-6:30pm, Saturday 11am-5pm, Sunday 1-5pm
The Mercantile: Where Two Treasure Hunts Converge
The Mercantile at Crane Pond brings together Elm Brook Farm's carefully curated antiques and vintage discoveries with Terra Americana's mission-driven specialty foods—creating a unique destination where culinary exploration meets historical preservation.
"We wanted to create a space that honors the past while celebrating the present," said [Founder Name]. "Whether you're hunting for the perfect heirloom piece or ingredients to create new family traditions, The Mercantile is where these stories converge. You can find both a century-old farmhouse table and the perfect artisanal spice blend to gather around it."
What Awaits at The Mercantile:
ELM BROOK FARM VINTAGE TREASURES:
- Curated vintage furniture and décor from estates, barns, and forgotten corners of New England
- One-of-a-kind antique pieces with stories waiting to be continued
- Carefully restored items honoring craftsmanship and authenticity
TERRA AMERICANA PRODUCTS:
- Mission-driven specialty foods and spice blends
- Curated subscription boxes (Whisk & Whimsy and Epicurean Explorer)
- Artisanal products celebrating global culinary traditions
- 1% for the Planet® partnership supporting community impact
Make Westfield Your Treasure Hunt Destination:
"Westfield has become a must-visit for anyone who loves the thrill of discovery," said Dan Cook. "Each shop has its own personality, its own treasures, its own stories. When you visit all seven stops, you're not just shopping—you're experiencing the rich history and vibrant community that makes Westfield special."
Community Impact:
Terra Americana’s sister companies share a commitment to:
- Preserving cultural and historical heritage
- Supporting local economies and artisan producers
- Sustainable and conscious business practices
- Creating employment opportunities for students with disabilities
- Environmental stewardship through 1% for the Planet® membership
Plan Your Westfield Treasure Hunt:
Download the complete guide at terra-americana.com/blogs/the-mercantile-exchange/westfields-antique-treasure-trove
Media Contact: ideas@terra-americana.com
About The Mercantile at Crane Pond
The Mercantile at Crane Pond is a unique retail destination in Westfield, MA, featuring Terra Americana's mission-driven specialty foods alongside Elm Brook Farm's curated vintage treasures and antiques. This sister-company collaboration creates a one-of-a-kind shopping experience where culinary exploration meets historical preservation.
About Terra Americana
Terra Americana is a mission-driven specialty food company creating curated subscription boxes and artisanal products that celebrate global culinary traditions while supporting community impact. A proud 1% for the Planet® member.
About Elm Brook Farm
Elm Brook Farm is dedicated to discovering, preserving, and sharing vintage treasures and antiques that tell the story of American heritage. Led by Chief Treasure Hunter Dan Cook, the company specializes in curated finds that honor craftsmanship and historical authenticity.
